Culture provides the grounds for human communication, interaction and domination.
DISCOURSE: The way we see and speak about the world is shaped by discourse. “We are what we say or do, and the world is what we say it is.” Our discourses reflect ideologies.
IDEOLOGY: is the conventionalized meanings ascribed to a set of beliefs and ideas which inform our everyday practices. Discourse + Ideology = Culture
This is an excellent place to begin learning about ethnography as ethnographers are interested in depicting human interactions which are dependent on cultural scapes. These scapes may be volatile, unstable, fleeting and exclusive. To gain the best data from fieldwork, researchers must immerse themselves in a community to gain the optimum amount of information in a relatively short timeframe.
Thus understanding that ethnographers must focus on cultural discourses and their ideological frameworks to begin dissecting a group or behaviours of interest is the first step to mastering the methodology.
This introductory course is perfect for individuals who are established researchers in various fields like survey research, archival research and statistical analysis. This course will –
1. Assist students in understanding the ethnographic process of inquiry; its systematic and ethical parameters which can help resolve real world problems.
2. Cultivate a respect for research praxis as it pertains to the researcher’s role as an instrument and participant
3. Utilize additional research tools like field notes, consent forms, interview techniques and the critical analysis of data.
4. Train students in ethnographic project management skills.
5. Explore the philosophical schools of thought behind research design and how it feeds into analysis.
5. Provide real world training with various demographies and storytelling techniques.
Course Period: 8 WEEKS