Advertising and marketing communications are the means of putting a face on a brand or giving a company its personality. For many organizations, advertising is the best means of distinguishing itself from the competition.
This course is designed to provide an introduction to integrated marketing communications (IMC) strategies and tactics, key practices in advertising, promotion, public relations, media planning and SEO marketing to generate maximum impact and leverage for a brand.
1. To introduce students to strategic processes in developing advertising & integrated marketing communication plans.
2. To demonstrate the breadth of advertising and communication resources which play a role in research, content creation and brand management.
3. To provide practical hands-on experience with market research that values a brand’s voice, customer targets and KPIs.
4. To understand how to cultivate brand health, positive consumer sentiment and RoIs online.
Course Period: 10 SESSIONS