The health of your brand can be measured by testing brand awareness. This technique is used to ascertain the impact of ATL & BTL customer marketing activities. 

Brand awareness testing sees how familiar consumers are with your brand or product. Some indicators of awareness are recognition of a brand's name, logo or tagline amidst the noise of the competition.

We offer aided and unaided brand awareness testing which are tailored to your company's agenda and will offer you a competitive edge.

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