The health of your brand can be measured by testing brand awareness. This technique is used to ascertain the impact of ATL & BTL customer marketing activities.
Brand awareness testing sees how familiar consumers are with your brand or product. Some indicators of awareness are recognition of a brand's name, logo or tagline amidst the noise of the competition.
We offer aided and unaided brand awareness testing which are tailored to your company's agenda and will offer you a competitive edge.