NWCAL offers qualitative research services which provide clients with an in-depth look at the life experiences of individuals who live a culturally-nuanced life, may have been silenced, experienced trauma or can provide unique insight into the everyday. 

Through participant observation, in-depth interviews and/or focus groups these hidden realities can be revealed.

This type of research does not limit the consumer to a relationship with solely a product but sees the individual within the context of culture, history, power, race, gender, politics and the economy.

Most importantly, this methodology allows for a deeper understanding behind statistics, emotional behaviours and discrepancies between what people say and do.

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