PRODUCT & CONCEPT TESTING


PRODUCT & CONCEPT TESTING

What resonates with your consumer-base? Product & Concept testing allows your target audience to have a voice. 

Product usability studies evaluate consumer's use of your company's products and services. This exercise identifies problems or gaps in usage and evaluates successes which can be repurposed in other areas.

Concept testing similar to product testing determines participants' level of satisfaction with brand philosophies, product rationale's or campaign themes.

We compare metrics like purchase intent, quality and value from consumers' viewpoint to ascertain how products and/or concepts resonate with your target groups.

Testing makes brand strategies foolproof.